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The Participants
Smart Conversations
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The Big Take Aways
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The Art of Statement Events

Welcome
The Participants
Smart Conversations
Download
The Big Take Aways
Sponsors
New Index
March 3, 2017
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Tent Poles and Personas Key Part of Consumer Event Marketing

March 3, 2017
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— Zack Overton, Samsung

New Strategies for Tentpole Events: The Samsung Playbook
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March 3, 2017
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March 3, 2017
milan

Influences Have More Power Than Ever: The Fashion week Case Study

March 3, 2017
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— Mark Tevis, The Daily Front Row
Carla Ruben, Creative Edge
Anna Sekula, BizBash

Being the Experience- The New Holy Grail
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March 3, 2017
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March 3, 2017
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Organizers Now Open to More Unexpected Outcomes When Events Co-Created with Participants

March 3, 2017
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— Ben Roth, MTKG
levaging Unexpected outcomes
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March 3, 2017
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March 3, 2017
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Mobile First Even On B2B Events

March 3, 2017
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— David Landgraf, Blackstone

Mobile First Strategy
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March 3, 2017
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March 3, 2017
milan

The Rise of the Internal Event Departments Are Unlocking Waves of Employee Pride

March 3, 2017
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— Stephanie Rudnick, MKTG
Adam Suellentrop, First Agency

The RIse of Internal Event Strategy
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March 3, 2017
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March 3, 2017
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The Festivalization of Events: Pairings are Not Just Food and Wine Anymore

March 3, 2017
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— David Adler, BizBash
Beth Koramik, BizBash

The Festivilization of Events
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March 3, 2017
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March 3, 2017
milan

What I Learned Being a Mary Kay Salesperson.(Hint: Everyone is Special)

March 3, 2017
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— David Beahm, David Beahm Experiences

What I Leanred from Being a MARY KAY
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March 3, 2017
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March 3, 2017
milan

Contact is Now King: It’s Not Just the Experience But Who is In the Room

March 3, 2017
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— Colin Cowie, Colin Cowie Experiences

Colin Cowie on Contact is King Today
March 3, 2017
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March 3, 2017
milan

The Morphing Divide Between Meeting Planner, Event Marketing and Experiential Design

March 3, 2017
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— Bernard Toliver, Renasisance Meetings

Silo between meetings and marketing
March 3, 2017
milan
March 3, 2017
milan

Data Is Helping Brands Achieve Intimacy and Life Beyond and Event

March 3, 2017
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Brands Want Intimacy Through Data Mining
March 3, 2017
milan
March 3, 2017
milan

Experienced by Few, Seen By Many is How Strategist Look at World: More Collaboration Essential

March 3, 2017
milan

— Abigal Walker, Jack Morton

Cross Pollinating Ideas means better ROIn Bud Lite What ever USA
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March 3, 2017
milan
March 3, 2017
milan

Events are the High Touch Part of Experiential Marketing: Not the Most Important.

March 3, 2017
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— Frank Supovitz, Fast Traffic Events

March 3, 2017
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March 3, 2017
milan

Proven Facts: Events are Critical For Strategy for Solving Business Problem

March 3, 2017
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— Abigal Walker, Jack Morton
J.B. Miller Empire Entertainment

Integrated Marketing Is Biggest Challenge and Opportunity
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March 3, 2017
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March 3, 2017
milan

CEO’s Now Accept Events As Important: Now They Need to Perform

March 3, 2017
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— Ben Roth, MTKG
Cloe Langevin, C2ML

ROI in Events? What is it now?
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March 3, 2017
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March 3, 2017
milan

Be Your Own Undercover Boss and Live In Your Attendees Shoes

March 3, 2017
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— Nicole Peck, Bizbash

Undercover Boss Works- Live the Guest Experience
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March 3, 2017
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March 3, 2017
milan

Simplicity is the Ultimate Sophistication

March 3, 2017
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— Sandra de Ovando, Ovando Design

Simplicity is the Ultimate Sophistication
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March 3, 2017
milan
March 3, 2017
milan

Events Need to Be Transformational Experiences Requiring Deep Audience Knowledge

March 3, 2017
milan

— Ben Roth, MTKG

Colloaboration in The Era of Transformation
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March 3, 2017
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March 3, 2017
milan

Organizers Need to Be Collaboration Artists

March 3, 2017
milan

— Michele Malejki, CGI
Beth Kormanic, BizBash

Importance of being a collaboration artist- CGI
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March 3, 2017
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March 3, 2017
milan

Smart CEO’s Realize that Events are Smart Power

March 3, 2017
milan

— David Adler, BizBash

EVENTS AS SMART POWER
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March 3, 2017
milan
March 3, 2017
milan

We are in the Renasiance of the Event Industry With 25% of Marketing Event Related

March 3, 2017
milan

— Andre Shadrdar, BKA
Stephanie Rudnick, MKTG

AUTHENTICITY
March 3, 2017
milan
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